Top Word Puzzle Games on iOS in New Zealand, Q3 2025

In the third quarter of 2025, the word puzzle game market on iOS in New Zealand showcased dynamic trends across the top five applications. Here's a closer look at their performance.

NYT Games: Wordle & Crossword from The New York Times Company experienced a peak in weekly revenue, reaching around $5.2K in late August. The app's downloads saw a significant rise mid-quarter, peaking at approximately 1.4K in the same period. Active users fluctuated slightly but remained robust, starting at around 54.4K and ending the quarter at approximately 46K.

Wordscapes by PeopleFun, Inc. maintained a stable revenue, peaking at roughly $1.4K in mid-August. Weekly downloads showed a modest increase towards the end of the quarter, with a high of about 724 downloads. The active user base grew steadily, reaching a peak of approximately 11.3K in late September.

Connect Word Association Game from Hitapps Games LTD saw varied weekly downloads, starting at 1.3K and declining to around 450 by the end of September. The app's revenue remained modest throughout the quarter, with slight fluctuations. Active users showed a minor decline, starting at 5.5K and ending slightly below 4.9K.

Word Search Explorer® by PlaySimple Games Pte Ltd demonstrated a steady increase in active users, peaking at about 4.8K towards the end of the quarter. Weekly downloads also saw an upward trend, reaching approximately 931 downloads in mid-September. Revenue showed minor fluctuations but remained consistent.

Lastly, NYT Crossplay: Play and Spell had varied download trends, with a significant spike in early August at 1.6K downloads. Although the revenue data was not available, the app's download patterns suggest a strong interest during specific weeks.

These insights, derived from Sensor Tower data, highlight the dynamic landscape of word puzzle games in New Zealand. For more detailed insights, Sensor Tower offers a comprehensive analysis of app performance across various metrics.